How to Choose a Right Tmall Partner?
What is Tmall?
“Tmall” is a comprehensive shopping site. Tmall provide cash on delivery, face-to-face return and other services which serve customers well.
Many famous brands like Nike, Uniqlo and Disney set theri official stores on Tmall and they have been warmly welcomed by consumers. To date, Tmall has more than 400 million buyers, 50,000 merchants and 70,000 brands.
Double 11 in Tmall
Double Eleven Shopping Carnival is big event holding in China in November 11 each year. It originated from the online promotion held by Tmall on November 11, 2009. Now the turnover exceeded the expected effect, so it became a fixed date for Tmall to hold a large-scale promotion on November 11. On November 11, 2012, Tmall made a big profit by the Singles Day, claiming to sell 10 billion in 13 hours, setting a world record.
The big different between Taobao and Tmall is the service. Tmal integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. It provides 100% quality assurance products, ‘7 days no reason returning’ after-sales service, as well as shopping points cash back and other quality services.
On February 19, 2014, Ali Group announced that Tmall International was officially launched, providing domestic consumers with direct imported products. The 9th Tmall Double 11 Global Carnival achieved a turnover of more than RMB 57.1 billion within the first hour and 49 seconds. On November 11, 2016, Tmall Double 11 broke the world’s largest shopping day record, with a daily trading of 120.7 billion. 2017 Tmall Double 11 Global Carnival transaction volume reached RMB 91.2 billion in 7 hours, 22 minutes and 54 seconds, surpassing the 2015 double 11 all day.
What is Tmall Partner?
A Tmall partner (TP) is a professional and certified E-commerce promoter, who provides one-stop solutions to manage brands’ operations. Even if the name is derived from Alibaba’s Taobao or Tmall platform, the term applies to any agent certified by Alibaba, JD.com or other large Chinese online marketplaces. In summary, a TP is a specialized and certified E-Commerce enabler that can offer either a one-stop solution to manage a brands e-commerce operations.
It is important to use only the market-recommended certification TP, as only these TPs have sufficient proprietary technology and market relationships to maximize the store performance.
What iSynergi as Tmall Partner Can Do For You
- Store initial setup and application
- Design and upload product for store
- Merchandising, market planning, pricing and promoting
- Dealing with ongoing operations like managing orders and payments
- Customer service like pre and after sales
- Operation of warehouse and fulfillment center, supervision of cross-border or bonded warehousing logistics
- Selection & management for live streaming and KOL.
- Continuous monitoring of competitors and counterfeit products