China & South East Asia Online Retail Strategy


The event is proudly hosted and sponsor by Commonwealth Bank of Australia. Invited by iSynergi, the Global service partner of Alibaba.com to this informative and networking seminar on 9th May 2018.

Overview

iSynergi is partnering with Brandtop and 3CH to provide online retail trends, insights and strategies on how to enter the China market successfully. Brandtop is a leading TP (Tmall Partner) and LP (Lazada Partner) providing high quality TP and brand building services in running B2C and cross border e-commerce platforms such as Tmall.com and Tmall Global. 3CH is a China digital marketing company specialising in China social media and Daigou. Various case studies will be provided.

Keynote speakers:

Charlie Chen – Victoria State Manager, (Acting) Asian Business Banking, Commonwealth Bank of Australia

Charlie is an experienced Banking professional with over 8 years experience having held roles in leadership, relationship management, strategy and operations across Corporate Banking, Stockbroking and Retail Banking both in Australia and Asia.

Kevin Lee – Director of iSynergi, Global Service Partner of Alibaba

Kevin has over 12 years’ experience as a business analyst in IT and professional services sector in Malaysia, Singapore and Australia. His additional expertise encompasses digital marketing, social media marketing, e-commerce and web design. Kevin is leading the iSynergi team in Australia to foster growth within the e-commerce platforms. The company recorded a major success working with Gold Coast based, Natural Pacific’s BANABAN Coconut products, to export globally through the Alibaba platform.

Chad Zheng – Founder of Brand Top, Member of Tmall Partner, Alibaba Certified Lecturer, Coleman Research Group’s EC Industry Expert, Member of Tmall Global Think Tank, 8 Years of Global Brand Online Marketing Experience

After joining one of the largest Tmall partner companies in the industry, Chad has helped various global brands successfully enter into China online market. In early 2007, Chad founded Brand Top aiming to serve more small and medium-sized global brands by providing end to end services to help them expand businesses into China and Southeast Asia markets.

Roy Xie – Founder of 3CH, Leading Chinese digital marketing agency in Australia

Roy has an extensive expertise in China digital marketing, China entry strategy, WeChat marketing, and search engine marketing. He has been assisting the top Australian brands, such as Ego QV, to successfully break into the Chinese market in last few years.

Who should attend?

For Australian brand owners who want to know

  • How to increase brand awareness and increase e-commerce sales?
  • How to enter South East Asia market by using Lazada e-commerce?
  • How to leverage with Daigou to build up your brand?
  • How to influence Chinese consumers to buy your products?

Date & Time

Wednesday 9 May, 2018
5:30 pm

Register Now

Location

Commonwealth Bank of Australia Melbourne HQ
Level 19, Tower 1 Collins Square
727 Collins St
Docklands VIC 3008
Australia