How Australian businesses can benefit from using the platform.
Local digital marketing company iSynergi (www.isynergi.com.au) has secured a partnership with Chinese e-commerce giant Alibaba to help Australian businesses create more export opportunities.
The goal of the partnership is to raise awareness of the business-to-business e-commerce platform alibaba.com among Australian exporters, and provide service to these businesses to enable them to get started on the platform and use it as effectively as possible.
iSynergi is a Melbourne based digital marketing company founded in 2011. Specialising in Search Engine Optimisation and Search Engine Marketing, they pride themselves on a proven track record of achieving results, and a high level of customer service and satisfaction
Alibaba.com was founded in 1999 with the goal of connecting chinese businesses with overseas buyers. It has since exploded into the largest business-to-business e-commerce platform in the world, where over 45 million businesses from over 190 different countries connect to seek new import and export opportunities from around the globe.
While Alibaba.com provides enourmous potential for businesses all over the world to increase their exports, it is currently dominated by Chinese suppliers. This is because the Chinese companies possess the expertise to take full advantage of the platform where others are lacking. On Alibaba.com a “product score” determines how high a product will appear in the search results based on the quality of the product listing, where 5 is the highest possible score. While 65% of Chinese suppliers have product scores of 4.5 or higher, only 3% of businesses outside of China have this score. This means that Chinese suppliers are far more likely to have their products seen, and are getting many more sales as a result.
This is an example of where iSynergi will help Australian suppliers to make the most out of Alibaba.com. By providing training on the best way to list and promote products on the site, Australian companies will see their products rise in the search results, achieving more exposure and resulting in more sales to buyers which could not have been reached before.
Alibaba’s research has found that 67% of their suppliers would like further online business training, 76% require third party services on top of their Alibaba campaign, and 87% are interested in a service for posting products and designing their Alibaba web pages. This demonstrates that iSynergi are an ideal match for this partnership, expertise on effective use of Alibaba.com combined with their digital marketing services will provide Australian businesses with an end-to-end solution for their e-commerce needs.
This partnership presents are great oppurtunity for all involved, allowing Australian exporters to increase their sales by finding more international buyers, and bringing more quality Australian products to the rest of the world.